www.JoinGMAC.com

RISMEDIA, April 22, 2008-GMAC Real Estate announced the creation of Market Advantage, a private-label marketing tool and print fulfillment service built in conjunction with Denver based SharperAgent and the world's premier print and related services provider, RR Donnelley.

According to the company, Market Advantage combines SharperAgent's eCustomer Relationship Manager (eCRM) and RR Donnelley's extensive print fulfillment network. The result is a custom-built GMAC Real Estate Market Advantage Suite designed to provide real estate professionals with the industry's most innovative marketing solution.

"We were looking for a marketing platform to offer our 20,000 sales partners nationwide and SharperAgent's innovative technology and market expertise offered a robust, flexible solution," said John Bearden, president and CEO of GMAC Home Services.

"Market Advantage's contact management resources, professionally designed templates, and RR Donnelley's high quality digital printing solutions will allow our agents to successfully deliver targeted communications and optimize their marketing activities."

The unique capabilities of the Market Advantage eCRM include:
An intuitive, all-inclusive contact manager capable of maintaining critical client information from prospective and past clients, managing schedules and appointments, and automating reminders

- Professionally designed, customizable, and demographically relevant marketing pieces, including: newsletters, greeting cards, flyers, postcards, guides, and property brochures

- High-quality digital printing and direct mail distribution available from RR Donnelley

- Automated eMarketing campaigns designed to win referrals while consistently contacting and connecting with current customers as well as prospects

"RR Donnelley's print fulfillment capabilities are a tremendous addition to the features we were able to provide GMAC Real Estate as part of their Market Advantage system," said SharperAgent's President and Co-Founder, Brian Wildermuth. "By combining cost effective, integrated online print fulfillment with automated e-marketing and smart eCRM tools, this platform gives GMAC Real Estate's sales partners a clear advantage over the competition."

If you are interested in joining our GreatWest GMAC team, please contact:

Brodie Stephens
Executive VP 
W: (916) 481-3400 x166
M: (530) 306-2835
http://www.joingmac.com

More information to be found at our ActiveRain Blog:

www.ActiveRain.com/blogs/brodiestephens

GreatWest GMAC is actively looking for Spanish speaking agents to join our Premier Service Team.  We offer all marketing materials, listing and buyer presentations in spanish.  These are also available in Power Point Presentations.  If you are interested to learn more about GreatWest GMAC Real Estate, please see our website at www.JoinGMAC.com or www.GreatWestGMAC.com.  I look forward to speaking to you.

Coming soon to GMAC Real Estate Agents. The new online Agent DeskTop Platform. This desktop is a mashup of all online real estate related tools that agents use on a daily basis. This means that an agent can access MLS, Winforms, Realtor.com, Market Advantage, CMA Toolkit, transaction platforms, email, contact management software, email drip marketing, Express Docs, quantum mail, agent website and much more with only one login in and password. The best part is all of the programs within the desktop talk to each other. For example, creating a nice looking property flyer with CMA Tool Kit can be accomplished with a couple clicks of a mouse. No longer do you need to type property information into multiple locations. All information will be pulled directly from MLS. GMAC Real Estate- the technology company. Put good technology to work for the agents. Call me for more information. (916) 481-3400 x166 or email brodiestephens@greatwestgmac.com. You can also visit http://www.joingmac.com.

Attention REO Agents

We need you on our team. Increase your REO listings and reduce your workload. Bring your REO business and join GMAC Real Estate.  We pay for all utilities, rehabilitation, and maintenance fees on your REOs during the listing period.  Our vendor manager and vendors also work directly with you and your asset managers to get bids and approvals, reducing your workload.    

Reducing your workload equals more time and more money.  Because we have taken over the management and accounting functions in managing your REOs, you have the ability to list more properties.  In addition, we would like to offer to you our exclusive GMAC REOs through our local and national REO Departments.

For more information, please contact me at (916) 481-3400 x166.  I look forward to speaking to you.

Every year at this time, folks have the feeling there is a little more in the air than love.  Perhaps it’s the anticipation of another sharp pointed projectile aimed in our direction.  This ‘other’ feeling isn’t coming from the warm caring feelings of one near and dear to us with the aid of Cupid’s bow. . . It comes instead in the form of Tax Forms from our not so ambivalent Internal Revenue Service.

Every year we Americans appear to pay our government more in taxes with less to show for it at the personal level, and each year we attempt to seek out just one more deduction to soften the barb.  It is at this time we realize how much we cherish owning our homes and other real estate holdings as real lifesavers in taxes.  Mortgage interest is still very much deductible as are property taxes.  If you own rental property, you may not only deduct these items, but depreciation, insurance and repairs as well.

If you are holding a large equity in your present home, chances are your deduction for mortgage interest is very low or virtually non-existent.  Have you ever considered re-financing your home in order to pull out equity to buy a rental property; or perhaps you’ve wondered about selling and purchasing a more upscale home?  Chances are either of these moves would dramatically improve your tax situation.

If you are considering purchasing a rental property, or if a larger home is in your dream for the future, please contact one of our Great West GMAC Real Estate professionals!

We look forward to hearing from you!

Written for GreatWest GMAC

by: Myrl Jeffcoat 

You stand out as a professional – serving your clients, developing new business and keeping your work fresh. I applaud you and am inviting you today to explore our unique style of doing business.

I support an exceptional team. They are my Sales-Partners – people who, through our Premier ServiceSM program, make a promise of superior customer care to their clients as Trusted Advisors, Skilled Negotiators and Expert Facilitators. We thrive with the unprecedented backing of General Motors’ global enterprise – supported by multiple Web sites, a universe of personal marketing resources, investment and insurance services, and a whole host of continuing education opportunities.

My team would be much stronger with you on it. And more importantly, your business could skyrocket once you harness the depth of resources and benefits that GMAC Real Estate offers. I hope you’ll consider partnering with me.

Please call me to discuss this opportunity at your earliest convenience.

Want to learn more? Let’s Talk!

www.JoinGMAC.com

GMAC Real Estate

Welcomes The Following Professionals

www.JoinGMAC.com 

Welcome to the Premier Service Team!

97% Client Rated Premier Service.

www.JoinGMAC.com 

You can also find us at: MySpace.com

Take a Closer Look

What’s in it for YOU!

GMAC We've Got It.

www.JoinGMAC.com

We’re the Network for Sales Professionals

Sales professionals – who are seen by consumers as trusted advisors, skilled negotiators, and expert facilitators – are a critical part of everything we do at GMAC Real Estate.  These skills are a critical part of everything we do at GMAC Real Estate as part of our Premier Service culture.  We listen to our customers, then write down shared expectations, execute on our plan, and finally seek feedback through consumer surveys.

As such, we’d like to answer that age-old question, “What’s in it for me?”  Take a closer look at all that’s in it for you – from GMAC Real Estate.

Home Services Providers

At Our Town / GMAC Real Estate, we believe in providing a complete set of services to our home buyers and sellers.  Our company not only provides home buying and selling services, we also offer mortgage services, title services, home warranties, home inspection services, and vendor services through our HomeRewards program. 

Being Home Services Providers helps alleviate stress in selecting service providers and allows us to create a customers-for-life philosophy in working with our consumers.

The Brand

The GM and GMAC brands connect powerfully with consumers making lifestyle decisions.  We are using our knowledge of the consumer, years of experience and vision of customer service excellence to build the best homeownership company in real estate – and develop profitable customer-for-life relationships for you.

Our People, Our Culture

We have the most dedicated, customer-service people in the business.  Our unique resources and these valuable people combine to form the foundation of the GMAC Real Estate organization, representing leadership, innovation and growth in the real estate industry.  For GMAC Real Estate sales professionals, that means unmatched support in technology, training and marketing.  And for consumers, that translates into trust, experience and value.

Technology

Get empowered with exclusive GMAC resources and technologies.  Connect to streamlined marketing systems and online advertising and marketing tools.  Gain an advantage by meeting consumers where they go for information, 24 hours a day, 7 days a week, 365 days a year.  Tools available through GMAC Real Estate include:

• The latest marketing tools, advertising, news and more through gmacmembers.com
• Exclusive online technology training through GMAC Home Services’ Learning Institute’s on-line university
• Envision, the interactive listing presentation that features full-motion video with sound and voice
• More customer contact than ever before by being technology connected through the Internet and e-mail.

GMAC Elsewhere on the Web

• gmacmembers.com
• gmacrealestate.com
• my.gmacrealestate.com
• eleganthomes.org
• gmacmortgage.com
• gmacglobalrelocation.com

Benefits – Professional & Personal

The GMAC Real Estate Partnership Marketing Program offers sales professionals a wide range of benefit programs including:  health insurance, retirement programs, discounts on long distance telephone service, overnight delivery and other goods and services.  This includes the GM New Vehicle Supplier Purchase/Lease program for all eligible brokers and agents.

Training

We continue to offer the best real estate training in the business through GMAC Home Services’ Learning Institute.  Each educational experience offers the latest in real estate marketing using our systems approach and the opportunity to learn from the best in the business.  Be sure to attend either a classroom based Premier Service Training session or take the class on-line.

Awards & Recognition

GMAC Real Estate offers sales professional, office and company recognition through the National Awards program, Medallion Club, and Best of Show awards program.

Stay in Touch with the Network for Agents

Jump on the Web and go to gmacmembers.com, turn to the pages of Resource, our magazine for sales professionals, and .connections, your online source of news and information.

Marketing Systems and Tools

Our systems provide you with key points of difference to attract, capture and help control your prospects.  Our system approach helps you focus on what you do best: list and sell homes.

Elegant Homes

Luxury, quality, elegance.  We have the industry’s most comprehensive marketing program for luxury homes – a GMAC Real Estate exclusive.  Visit eleganthomes.org.

Relationship Marketing Tools

Build lasting relationships with customers and prospects using quality direct-mail marketing tools such as monthly, full-color newsletters and postcards addressed and mailed to your prospect and client lists.

GM Family of Employees

Want a built-in customer base?  We’re building affinity with the GM family of over one million people.  Access to this group is gained through Family First by GMAC, a personalized program of real estate, mortgage and moving services develop exclusively for members of the GM family.  This group includes:  GM employees, retirees, and surviving spouses; GM car dealerships and their employees; GM stockholders, and employees at GM subsidiaries.

GMAC Home Services Mortgage

We have a dedicated arm of mortgage professionals associated with one of the nation’s largest mortgage servicers.  GMAC Real Estate companies with a mortgage relationship can help consumers take advantage of a variety of exclusive mortgage options.

GMAC Global Relocation

GMAC Global Relocation Services is dedicated to expanding our relocation business nationally and worldwide.  In just three years, we’ve become No. 3 in relocation management!  In addition, you have access to working with GM/GMAC transferees.

GMAC Referrals

Referrals are a vital part of our strategy to build your business, to provide opportunities to expand your services and to increase your income.

Commitment – the Final Word

GMAC Real Estate is committed to a customer-focused real estate enterprise with the resources and technology to take the marketplace by storm.  Our brand represents leadership, innovation and growth.  With GMAC’s history of customer service and determination to offer consumers confidence in a complex financial world, you have a running start our competitors can’t match.

Care to Join Us?
We’re committed to raising the bar on real estate services and making the real estate experience efficient, technologically-advanced and profitable – for both you and your clients.

We make available the best tools, technology and training in the industry, so that you can build a “customer-for-life” base of home buyers and sellers.

If working for the best is where you’ve set your sights, contact me to give your career a boost. (916) 481-3400

www.JoinGMAC.com

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www.JoinGMAC.com

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Want more information on how to JoinGMAC.com? 

Visit our MySpace profile.

www.myspace.com/JoinGMAC

View all MLS Home Listings at:

www.GreatWestGMAC.com

Benchmark Yourself against Top Agents. 

How do you compare?

Click below to find out.

http://www.realestatesimulator.com/leads/requestaccount.aspx?rcid=westgmac

The best way to improve the customer experience service is to offer services that provide added value for the commissions paid.

HomeRewards is a proven GMAC Real Estate program designed to provide additional value as well as save the customer time, money and stress during the home buying or selling experience. HomeRewards helps you to deliver on the personal pledge and service commitment that you make to your customers and clients – and helps you secure more listings!

Does your current company have a program that provides national and local offers and services for you to pass along to your buyers and sellers?

To succeed in real estate
You must provide added value for your customer.

Want to know more about HomeRewards? Let’s talk!

www.JoinGMAC.com

Did you know that GMAC Real Estate Sales Partners can enjoy discounts when purchasing or leasing a new GM vehicle through its GM Supplier Car Discount Program?

Wouldn’t a new GM car look good on you?

Do you have access to a vehicle discount program through your current company?

To succeed in real estate
You must look successful.

Want to know more? Let’s talk!

www.JoinGMAC.com